Display carton



M. J. COE

DISPLAY CARTON Jan. 10, 1956 2 Sheets-Sheet 1 Filed Oct. 13. 1952 INVENTOR. (*az DISPLAY CARTON" Merrill 1. Coe, Kalamazoo, Mich., assignor to Sutherland; Paper Company, Kalamazoo, Mich.

Application October 13, 1952, Serial No. 314,429 8 Claims. (Cl. 206545.26)

This invention relates to improvements in a display carton.

The main objects of this invention are:

First, to provide a display carton for merchandise in which the merchandise is effectively protected when thecarton is closed and one which maybe quickly and easily adjusted to a forwardly inclined display position.

Second, to provide a display carton formed of an integral blank and having an easel member which may be quickly and easily adjusted to erected position. and-.is securely retained in erected position.

Objects relating to details and economies of the invention will appear from the description to follow. The invention is defined and pointed out in the claims.

A preferred embodiment of the invention isillustrated in the accompanying drawing, in which:

Fig. 1 is a rear elevational view of a carton embodying my invention with the parts in display position, the cover being shown by dotted lines in extended position.

Fig. 2 is a fragmentary view in vertical section on a line corresponding to line 22 of Fig.

Fig. 3 is a fragmentary rear perspective view of the carton in closed position.

Fig. 4 is a top perspective view with the cover in open position and with the easel erected.

Fig. 5 is a plan view of the blank from which the car ton is formed.

Fig. 6 is a plan view of a partially folded blank illustrating the relation of the parts and the steps of forming the carton, certain adhesive areas being indicated.

Fig. 7 is a plan view showing further steps in the erecting of the carton.

The embodiment of my invention illustrated is formed of an integral blank cut and scored to provide a bottoml, side walls 2., 2 hingedly connected to the side edges of the bottom at 3, a front wall 4 hingedly connectedto the front edge of the bottom at 5, and an outer rear wall 6 hingedly connected to the bottom at 7. The side walls are provided with cover fiap extensions 8 hingedly joined thereto at 9. The side walls have diagonal scores 10 therein extending from their lower corners diagonally outward and through the cover flaps fi. This provides folding flaps 11 which function as will be laterpointed out. The front wall 4 is provided with corner flaps 12 hingedly connected thereto at 13 and adhesively secured to the front folding flaps 11 of the side walls, adhesive being indicated at 14 (see Fig. 6).

The side walls 2 have inner wall members IS'hingedly connected thereto at 16, these inner rear wall members being disposed in overlapping relation on the inner sides of the outer rear wall and adhesively secured to each other, adhesive being indicated at 17. The inner wall members are adhesively secured to the outer rear wall at 13. With the parts thus arranged'the side walls may be collapsed inwardly upon the bottom with the front and rear walls superimposed thereon.

' .-The cover 19 is hingedly connected to the upper 'e'dgeof the outer rear wall at 2e and is provided'with a'cl'o'sure' 2,730,232 Patented Jan. 10, 1956 22; The cover'is transversely scored at 23 intermediatev its ends to permit folding to display position as shownin Figs. 1" and. 2. The folding score 23 is positioned so that when the cover between. the front-wall. and the front end edges 24 of the cover flaps 8. The diagonal scores 10 extending through the cover flaps 8 permit collapsing of the side walls when the cover flaps are folded outwardly into the planes of the side walls. The cover flaps when folded inwardly into cover supporting position lock the side walls against collapsinginwardly.

To position the cover in display position as shown in Figs. 1 and 2, it is folded on the score line- 23 and its swinging end tucked between the rear end edges 25 of the cover flaps 8 and the rear walls. This effectively holds the cover in display position. The cover is commonly provided with suitable advertising material, legends or informative matter.

The easel member designated generally by the numeral 26 is formed integrally with the outer rear wall and thebottom. The easel member is defined by the vertical slits 27 in the rearwall and connected at their upper ends by the horizontal slit 23 and extended into the outwardly diverging slits- 29 in the bottom. The easel member is hingedly connected to the bottom at 30. The slits 27 and 28 are joined by outwardly curved portions 31 which formtabs 32 on the easel member which tabs are slidable between the inner and outer rear walls as is indicated by dotted lines in Fig. 1.

To facilitate adjustment and to provide a supporting lug, the easel portion of the rear wall has an upwardly curved segmental slit 331 as is shown in Figs. 3 and 5 therein defining the lug 33 which is engaged with the lower edges of the rear walls as shown in Fig. 2 when the easel is erected. The slit 32 also facilitates adjustment of the easel to erected position as it may be deflected inwardly, at the same time deflecting the portion 34 of the easel member formed from the outer rear wall inwardly so that the tabs 32 may be readily moved downwardly as is shown by dotted lines in Fig. 1. This downward movement is continued until the tip of the lug 33 passes the lower edges of the rear walls when it is further deflected inwardly.

'f The score 7 hingedly connecting the outer rear wall to the bottom constitutes the foot of the easel member when itis in erected position asshown in Figs. 1. and 2. In the embodiment illustrated the portion 35 of the easel member formed from the bottom has a forwardly facing U-shaped slit 36 therein defining a tongue 37 which extends into the opening resulting from the adjustment of the easel to erected position. I

With the parts thus arranged they may be formed of an integral blank, the blank glued and folded to knocked down position by machines and quickly set up for use. I have not attempted to illustrate and describe other embodiinents and adaptations as. it is believed that this disclosure will enable those skilled in the art to embody or adapt my invention as may be desired.

Having thus described my invention, what I claim as new and desire to secure by Letters Patent is:

"1.' A display carton, formed of an. integral blank and comprising a'bottom, side, front and outer rear walls hingedly joined to the corresponding edges of the bottom, the side walls having cover flaps hingedly joined to their upper edges and inner wall members hingedly joined to their rear end edges and disposed on the inner side of the outer rear Wall and their ends secured to each other, the outer rear wall being secured 'to the inner rear wall to leave a central portion of the outer wall free, the side walls having diagonal scores extending from the bottom corners thereof through the said cover flaps providing is. closed its closure flap 21 may be tucked.

triangular folding flaps at each end of the. side walls, the front wall having corner flaps at its front end edges secured to the front folding flaps of the side walls, a tonguelike easel member hingedly joined at its lower end to the bottom in spaced relation to the rear end of thebottom, said easel member being defined by spaced slits extending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear wall, said easel member having laterally projecting tabs at its upper end slidable between the-outer and inner rear walls when the easel member is adjusted to erected position, said easel member having a lug supportedly engageable with the lower edge of the inner rear wall when the easel member is in erected position, said triangular folding flaps of the side walls permitting the front wall, the inner rear wall and the outer rear wall with the portion of the easel member defined by the slits in the outer rear wall to be disposed in superimposed relation to said side walls and cover flaps when the carton is in collapsed position, and a cover hingedly connected to the upper edge of the outer rear wall and closable over said cover flaps of the side walls.

2. A display carton formed of an integral blank and comprising a bottom, side, front and outer rear walls hingedly joined to the corresponding edges of the bottom, the side walls having cover flaps hingedly connected to their upper edges and having inner wall members hingedly joined to their rear end edges and disposed on the inner side of the outer rear wall and their ends secured to each other, the outer rear wall being secured to the inner rear wall to leave a central portion of the outer wall free, the side walls having diagonal scores extending from the bottom corners thereof through the said cover flaps providing triangular folding flaps 'at each end of the side walls, the front wall having corner flaps at its front end edges secured to the front folding flaps of the side walls, and a tongue-like easel member hingedly joined at its lower end to the bottom in spaced relation to the rear end of the bottom, said easel member being defined by spaced slits extending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear wall, said easel member having laterally projecting tabs at its upper end slidable between the outer and inner rear walls when the easel member is adjusted to erected position, said easel member having a lug supportedly engageable with the lower edge of the inner rear wall when the easel member is in erected position. said triangular folding flaps of the side walls permitting the front wall, the innerrear wall and the outer rear wall with the portionof the easel member defined by the slits in the outer rear wall to be disposed in superimposed relation to said side walls and cover flaps when the carton is in collapsed position.

3., A display carton formed of an integral blank and comprising'a bottom, side, front and outer rear walls hingedly joined to the corresponding edges of the bottom, the side walls having inner wall members hingedly joined to their rear'end edges and disposed on the inner side of the outer rear wall and their ends secured to each other, the outer rear wall being secured to the inner rear wall to leave a central portion of the outer wall free, the side walls having diagonal scores extending from the bottom corners thereof to the upper edges thereof providing triangular folding flaps at each end of the side walls, the front wall having corner flaps at its front end edges secured to the front folding flaps of the side walls, and a tongue-like easel member hingedly joined at its lower end to. the bottom in spaced relation to the rear end of the bottom, said easel member being defined byspaced slitsextending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear wall, said easel member having laterally projecting tabs at its upper end slidable between the outer and inner rear walls when the easel member is adjusted to erected position, said easel member having a segmentallslot adjacent but spaced from its upper end providing a defiectable lug supportedly engageable with the lower edge of the inner rear wall when the easel memher is in erected position and deflectable to constitute a finger opening facilitating the adjustment of the easel member from collapsed to erected position, said triangular folding flaps of the side walls permitting the front wall, the inner rear walland the outer rear wall with that por tion of the easel member defined by the slits in the outer rear wall to be disposed in superimposed relation to the side walls when the carton is in collapsed position.

4. A display carton formed of an integral blank and comprising a bottom, side, front and outer rear walls joined to the corresponding edges of the bottom, the side walls having cover flaps on their upper edges and inner wall members joined to their rear end edges and disposed on the inner side of the outer rear wall and their ends secured to each other, the outer rear wall being secured to the inner rear wall to leave a central portion of the outer-wall free, the front and side walls being connected at their adjacent edges, an easel member hingedly joined at its lower end to the bottom in spaced relation to the rear end of the bottom, said easel member being defined by spaced slits extending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear wall, said easel member having laterally projecting tabs disposed between the outer and inner rear walls when the easel member is erected, said easel member having an integral defiectable lug supportedly engageable with the lower edge of the inner rear wall when the easel member is in erected position, and a cover 1 hingedly connected to the rear edge of the outer wall member and closable over said cover flaps of the side walls, said cover having a closure flap on its swinging end, said cover being transversely scored for folding upon itself to display position, the folding score being; positioned so that the closure flap end of the cover may be retainingly inserted between the inner rear wall and the rear end edges of the side wall cover flaps, whereby the closure flap facilitates retention of the folded cover in alinement with the rear upper end portion of the easel member and reinforces and stiffens the inner and outer rear walls having the tabs of the easel member disposed therebetweenfwhen the easel member is in erected position.

5. A display carton formed of an integral blank and comprising a bottom, side, front and outer rear walls joined to the corresponding edges of the bottom, the side walls having inner wall members joined to their rear end edges and disposed on the inner side of the outer rear wall and their ends secured to each other, the outer rear wall being secured to the inner rear wall to leave a central portion of the outer wall free, the front and side walls being connected at their adjacent edges, and an easel member hingedly joined at its lower end to the bottomin spaced relation to the rear end of the bottom, said easel member being defined by spaced slits extending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear wall, said easel member having laterally projecting tabs disposed between the outer and inner rear walls when the easel member is erected, said easel member having an integral deflectable lug supportedly engageable with the lower edge of the inner rear wall when the easel member is in erected position.

6. A display carton comprising a bottom, side, front and inner andv outer rear walls, and an easel member hingedly joined-at its lower end to the bottom in spaced relation to the rear end of the bottom, said easel member being definedgiby spaced slits extending downwardly in the outer reanf-wall and into the bottom and connected adjacent their' upper ends by a slit in the outer rear wall,

4 the-slits in the bottom being diverged outwardly, the easel member having a transverse score at the juncture of the portion thereof formed from the outer rear wall and that formed from the bottom, the ease] member having laterally projecting tabs at its upper end slidable between the outer and inner rear walls when the easel member is adjusted to erected position, said easel member also having a slot curved upwardly from adjacent its ends and disposed adjacent but spaced from its upper end providing an upwardly projecting and an inwardly deflectable lug supportedly engageable with the lower edge of the inner rear wall when the easel is in erected position and deflectable to constitute a finger opening in the easel member facilitating the adjustment of the easel member from collapsed to erected position, the rear edge of the bottom laterally of the opposite side edges of the easel member being connected to the lower edge of the outer rear wall to support the rear end of the bottom when the easel memher is in erected position.

7. A display carton comprising a bottom, side, front and inner and outer rear walls, and an easel member hingedly joined at its lower end to the bottom in spaced relation to the rear end of the bottom, said easel memher being defined by spaced slits extending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear wall, the easel member having a transverse score at the juncture of the portion thereof formed from the outer rear Wall and that formed from the bottom, the easel member having laterally projecting tabs at its upper end slidable between the outer and inner rear walls when the easel member is adjusted to erected position, said easel member also having a deflectable lug supportedly engageable with the lower edge of the inner rear wall when the easel is in erected position, the rear edge of the bottom laterally of the opposite side edges of the easel member being connected to the lower edge of the outer rear wall to support the rear end of the bottom when the easel member is in erected position.

8. A display carton comprising a bottom, side, front and inner and outer rear walls, and an easel member hingedly joined at its lower end to the bottom in spaced relation to the rear end of the bottom, said easel member being defined by spaced slits extending downwardly in the outer rear wall and into the bottom and connected adjacent their upper ends by a slit in the outer rear Wall, the easel member having a transverse score at the juncture of the portion thereof formed from the outer rear end wall and that formed from the bottom, the easel member having a laterally projecting tab disposed between the outer and inner rear walls when the easel member is adjusted to erected position, said easel member also having a lug supportedly engageable with the lower edge of the inner rear wall when the easel is in erected position.

References Cited in the file of this patent UNITED STATES PATENTS 1,559,071 Cavanaugh Oct. 27, 1925 1,609,875 Hoge Dec. 7, 1926 1,909,472 Keppler May 16, 1933 2,473,635 Buttery June 21, 1949 2,507,947 Williamson May 16, 1950 2,544,565 Phillips Mar. 6, 1951 FOREIGN PATENTS 8,276 Great Britain Apr. 18, 1905 14,606 France Nov. 6, 1911 

